I apologize for being blog-happy all of the sudden...

Here's a great quote to keep in mind while thinking about Churchill's words...

"Sometimes a particular audience is composed of so many varied elements that it should be considered a 'composite audience.' Because members of a composite audience may hold a variety of different values, or at least, may arrange their values differently, the speaker should use a multiplicity of arguments to gain their audience."

-Olbrecht-Tyteca and Perelman