On Toulmin

By describing the two types of arguments, he offers a whole new platform of viewing media...to me. It may be the same descriptions I've given the two types of arguments, but at least he has named them. In regards to Olbrecths and Tyteca, I would apply the two types thusly:

1. Substantial/practical--value driven. One would want to use this when addressing a particular audience.
2. Theoretical/analytical-- This would be better applied to a universal or composite audience. With so many perceptions and values, the best way to weild rhetoric would be to just lay out the facts. No jumps or assumptions should be made; the audience can individually do that for themselves.

This is all very much like the news, most news.